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Tag Archives: subject lines

What do Bangkok, Unicorns, Frogs and Lasagna have in common?

I don’t know… …but that was the subject line of an email from Noodles & Co. that stopped me in my tracks. Of course I opened and read it. Remember: The subject line is the single most important item in an email campaign. And most people forget to focus on it or test it. Don’t […]

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A great email subject line

From: Chris Carfi Sent: Thursday, August 21 To: Andy Sernovitz Subject: Hey! Our clients are doing cool stuff! Chris, thanks for reminding us: It’s not about you. It’s about how successful you make other people.

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