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Tag Archives: subscriptions

How would you know if you lost a customer?

Here’s the tough question: How do you know if your customer is still a customer? Or if they already made their final purchase? Dell has a report that shows I’m a Dell customer, because I bought a bunch of Dells. But they don’t have a report that says my most recent computer purchase was a […]

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Newsletter #843: The "Stay Positive" Issue

[Welcome back to the Damn, I Wish I’d Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] In the end, the positive messages, the uplifting stories, the happy vibes, and the good guys all win. How it […]

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Be a polite company — ask first, please

When is the last time you were asked about an auto-renew charge? We sign up for these services that charge us yearly, and we’re always unpleasantly surprised when the annual charge shows up. That’s why I was thrilled when Pandora sent me this nice note, reminding me that I was about to be charged: We […]

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How magazines could make subscribers happy

Buzzkill = you finally decide to subscribe to a new magazine, then you get this message: Your Forbes Magazine subscription is on its way! Your first issue of Forbes Magazine will arrive at the address below in 4 to 6 weeks. I can sign up online in 30 seconds, and it takes a month to […]

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