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Tag Archives: Subway

What’s the simplest thing you can do to create a remarkable experience?

Subway gave us a kids meal in this nice reusable bag. We talked about it, we told people, we kept it, and we tell more people when our daughter carries it around. Probably cost them 30 cents — which is about 10 cents more than a throw-away box. But the conversations it starts are priceless […]

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Never waste a napkin

(Or any other communications opportunity.) How many millions of napkins are used every day in restaurants? How many of them are blank? If you can get a customer to pick up a piece of paper, you might as well make it a marketing piece. How many easy opportunities to tell your story are you missing?

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Newsletter #780: The “Go to Them” Issue

[Welcome back to the Damn, I Wish I Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Sometimes you can make life easier on your customers by going where they are instead of asking them to […]

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