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Tag Archives: Sugar Shack BBQ

Authenticity has to be authentic

You can’t create “authenticity” in the Branding Department. It’s not something marketers can invent. (That would be the opposite of authentic.) Run away screaming if you’re in a meeting to “create authenticity.” But you can unveil it, demonstrate it, and let people see what makes you real. Example: There are some stunning BBQ food trucks […]

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