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Tag Archives: Super Bowl

Super Bowl

Ze Frank speaks for me: I share this video almost every Super Bowl because of this line: “Everyone knows it takes millions of dollars to create compelling content.” Ze’s Website

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Good Attention vs. Bad Attention

Here’s a guest post Christopher Carfi, VP of Platform Products at Swipp, wrote for our project. Check it out for more great word of mouth marketing tips like this every day. Are there two kinds of attention (let’s call them “Good Attention” and “Bad Attention”), in the same way that there are two kinds of profits? We know […]

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Newsletter #823: The “Great Conversations” Issue

[Welcome back to the Damn, I Wish I’d Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Starting and finding great conversations that lead to amazing word of mouth is easier than you think. A few ideas […]

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A Super Bowl ad is not what you need

Denny’s traffic is down 8.8% for the quarter.  So they're going to buy a SuperBowl ad. This isn't going to work. Everyone knows Denny’s.  They have 90% top-of-mind brand awareness.  There is nothing you can say in 30 seconds that will make a single person decide to jump up and run to a Denny’s. Here’s […]

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