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Tag Archives: surprise and delight

Newsletter #1038: The “Make Someone Smile” Issue

[Welcome back to the Damn, I Wish I’d Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Don’t get too caught up in complicated marketing. You don’t always need a coupon or a call to action. Sometimes the […]

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Newsletter #1033: The “Ridiculous Ideas” Issue

[Welcome back to the Damn, I Wish I’d Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] It’s important to test new things, try stuff out, and push the boundaries of what you can do with your marketing. […]

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Newsletter: #1022: The “Great Stuff in the Mail” Issue

[Welcome back to the Damn, I Wish I’d Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Mail puts something physical in people’s hands — something most marketing can’t do. It’s also one of the oldest forms of […]

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We’re here to blow minds

This is a post from The Pursuit of Happiness, a blog on happy workplaces and work culture at my company, GasPedal. Check it out for more posts like this every week. We believe that step one isn’t great customer service. Step one is blowing people’s minds with awesome. It’s why we do stuff like mail […]

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Jessica Gioglio on how Dunkin’ Brands puts the spotlight on their fans in social

This is a post from my company, SocialMedia.org’s blog. Check it out for more profiles and stories about the people running social at really big brands. This story features tips and advice from Dunkin’ Brands Social Media Manager Jessica Gioglio. You can check out her full presentation at SocialMedia.org’s Member Meeting in Boston here. “I […]

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Blow Their Mind, Man

The secret to word of mouth marketing (and to be an awesome company): Blow people’s minds with amazing gestures.  Do it surprisingly and generously.  Do it for people with big audiences (or social media audiences). Classic example: Morton’s delivered a steak to Peter Shankman at an airport (where they didn’t have a restaurant). Read the […]

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Newsletter #1008: The “Lessons from a Parking Lot” Issue

[Welcome back to the Damn, I Wish I’d Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Offering remote airport parking is pretty much the same for everyone, right? Well, at Austin’s FastPark & Relax, they’re doing things […]

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Newsletter #1007: The “Lessons from Headsets.com’s Super Pickles” Issue

[Welcome back to the Damn, I Wish I’d Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Headsets.com has this crazy customer service program called Super Pickles. We’re not sure where the name came from, but we’re impressed […]

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Newsletter #995: The “Lessons from Google You Weren’t Expecting” Issue

[Welcome back to the Damn, I Wish I’d Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] What is there left to say about a company like Google? You’ve already heard about their amazing offices, played with their […]

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