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Tag Archives: surprise

Newsletter #995: The “Lessons from Google You Weren’t Expecting” Issue

[Welcome back to the Damn, I Wish I’d Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] What is there left to say about a company like Google? You’ve already heard about their amazing offices, played with their […]

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Video: How Costco creates topics that drive long-term word of mouth

This is a post from our WordofMouth.org project. Check it out for more great word of mouth marketing tips like this every day. Have you seen the latest Costco commercial? No? That’s because they don’t exist — Costco runs on a business model that is fueled by word of mouth. Usually when people think of […]

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Why do I want a $5 flashlight?

One of my favorite magazines sent me a flashlight in the mail. Sorta weird. I guess it was a thank-you gift? It’s a sophisticated, creative business magazine. It’s odd that they spent 10% of the money I gave them on this. If you had $5 to spend on your customers, you could do so much […]

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Newsletter: #969: The “Un-Marketing” Issue

[Welcome back to the Damn, I Wish I’d Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] The best marketing usually doesn’t begin as a marketing idea. The truly remarkable stuff comes from somewhere deeper. When you focus […]

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Newsletter #935: The “Don’t Waste An Opportunity” Issue

[Welcome back to the Damn, I Wish I’d Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Opportunities to get people to talk about you don’t have to come with Super Bowls, massive conferences, or lucky breaks. Sometimes, […]

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Newsletter #927: The “More Than Just a Deal” Issue

[Welcome back to the Damn, I Wish I’d Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Everyone loves talking about a great discount. There are entire websites devoted to them and bloggers who chase them down — […]

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Newsletter #923: The “Show Them You Mean It” Issue

[Welcome back to the Damn, I Wish I’d Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Remarkable demonstrations can give your future customers a remarkable reason to talk about you. Here are a few great ones that […]

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5 ways to generate WOM for a boring product or business

Here’s a guest post Stephanie Bullis, Word of Mouth Marketing Manager at Grasshopper, wrote for our WordofMouth.org project. Check out WordofMouth.org for more great word of mouth marketing tips like this every day. Not all products and services are as exciting as Google Glasses or Willy Wonka’s ever-lasting gobstoppers. When was the last time you expressed […]

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Newsletter #911: The “Make It a Mystery” Issue

[Welcome back to the Damn, I Wish I’d Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Mystery can be a great topic for word of mouth. People want to figure out the unknown, talk it over with […]

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