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Tag Archives: Switch

Want to change behavior? Make it easier.

Want people to use refillable bottles? Give them a bottle. The simple solution in this picture (plus a dishwasher to clean the used bottles) makes it impossible to not think about the benefits of refillable bottles. Don’t scold, demand, or pressure people into changing. Show them how instead — and make it easier. (I strongly […]

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Big basket of thanks

There is a big basket of blank thank-you notes at the end of every row of cubicles at Zappos. Guess what? The employees send a lot of thank you notes to customers. How easy can you make it for your employees to make customers happy? (Start reading Switch by Chip & Dan Heath for the […]

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Newsletter #719: The “Make It an Adventure” Issue

{Welcome back to the Damn, I Wish I Thought of That Email Newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the left.} Create some fun for your fans by offering them an adventure. 1> Mix it up 2> Make it […]

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Subscribe to Damn, I Wish I’d Thought of That! for a weekly email full of unusually useful ideas for smart marketers. Great marketing is about brains, not bucks. The best business ideas are easy to do, inexpensive, and fun. Learn to simplify your business, earn word of mouth, and thrill your customers:

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