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Tag Archives: TechCrunch

Explain to your boss why you risked the company’s reputation with an illegal stealth marketing campaign

TechCrunch has outed Reverb Communication for posting fake reviews for iPhone Apps. They sell a service where their PR clients pay them to post fake reviews in the App Store. Apple should ban both Reverb and all their clients for one year. TechCrunch should win an award for continued excellence in uncovering sleaze. Remember, paying […]

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You’d be fired if you paid for fake testimonials in your TV ads …

… so why would you even consider using a service like Izea to pay bloggers to write about you? Just because it's social media doesn't make it right. This isn't an issue of fine lines and gray areas: Writing an endorsement of a product you have never used is illegal and has always been illegal […]

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