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Tag Archives: Tempur-Pedic

Combine advertising and word of mouth. Ask your friends. Ask Twitter. Ask Facebook.

Tempur-Pedic mattresses does a great job of combining traditional advertising with word of mouth. We know that word of mouth is more trusted and effective than advertising. If you have great word of mouth, use your advertising to push people to that word of mouth. It’s more effective than any canned message you could create. […]

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