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Tag Archives: test-drive

Newsletter #1044: The “Lessons from Borrowing” Issue

[Welcome back to the Damn, I Wish I’d Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Borrowing creates an interesting relationship between a consumer and a business. Unlike a sample, it gives you a better opportunity to […]

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Newsletter #915: The “Get Them to Try Something New” Issue

[Welcome back to the Damn, I Wish I’d Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Casual fans, customers stuck in a rut, and indecisive buyers all present opportunities to make raving fans. But sometimes it takes […]

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Newsletter #890: The “Honest, Transparent, and Straightforward” Issue

[Welcome back to the Damn, I Wish I’d Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Companies with loyal fans and incredible word of mouth get there by being trustworthy — and they build on it every […]

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