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Tag Archives: testimonials

Newsletter #993: The “Customer Love” Issue

[Welcome back to the Damn, I Wish I’d Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] One of the most underrated word of mouth tools is customer love. You work so hard to earn it, but what […]

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3 ways to let your fans rave about you

This is a post from our WordofMouth.org project. Check it out for more great word of mouth marketing tips like this every day. Honest praise from happy customers will always be more effective than any sales copy you could write. As a word of mouth marketer, your job is to help these great talkers get […]

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Thinking about Things Remembered

I wrote a post a few months ago about the absurd (and self-defeating) flood of emails from Things Remembered. Thinking more about that post, while the email flood continued, I finally figured out what bothered me most: Lack of storytelling and personalization. This is a company that sells personalized gifts. Everything they do is about […]

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3-Minute WOM Lesson: How to get great testimonials in 15 minutes

This is a post from our WordofMouth.org project. Check it out for more great word of mouth marketing tips like this every day. Great testimonials are fantastic sales tools that shouldn’t take more than a few minutes to collect. Three ideas on how to do it: 1> Get them on camera 2> Get them on […]

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How to get 1,637 customer testimonials

Nothing on earth builds more credibility than real testimonials from real customers. That’s why you have to be impressed with the 1,637 testimonials posted on Headsets.com. When your customers love you, you should be showing it off. A few tips for getting great testimonials: 1. Ask. People need to know that you need and appreciate […]

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Don’t wait for word of mouth

Here’s a guest post Drew McLellan, CEO and Top Dog at McLellan Marketing Group, wrote for our WordofMouth.org project. Check it out for more great word of mouth marketing tips like this every day. What are you doing to generate word of mouth? We all know how awesome word of mouth is. We know it beats […]

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A better way to brag

Take a look at these simple blurbs above each of Billy Dec’s restaurants (from his email signature). One phrase and you know what you need to know. Can you make your primary selling point easier to absorb?  

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Everyone knows that you’re a cheater

When you write fake reviews of your own business — everyone knows. It’s obvious. Do you have any doubt that the reviews below are written by the company? Instead of attracting new business, you’ve convinced everyone that you’re a cheater and a liar. How many customers will you lose? Here’s a better idea: Just call […]

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The proper way to blow a customer’s mind

Wake up every day thinking about how you can deliver OMG service like this: Shandi, a customer service rep at Headsets.com saw this message on a customer survey: “Other than delivering flowers and bon-bons to my desk, you guys can’t do anything else to improve your customer service. I can’t tell you the number of […]

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