Are your best reviews buried deep in your product pages? Stories like this one about Zappos should be highlighted up top. It tells more about the spirit and love for the the company than any marketing copy ever could. POSTED: 3/18/11 REVIEWER: Margie L from OVERALL: Rated:5 stars! My son who is now 21 manages […]
If you want a review, ask for it
July 22, 2012
Customers prefer to shop at sites with lots of product reviews. They want to know as much as they can about a product before buying. So, how do you get reviews on your site? How do you get reviews for a new product? Just ask. Ask every buyer, every time, to review what they bought. […]
How to get 1,637 testimonials
April 27, 2012
Nothing on earth builds more credibility than real testimonials from real customers. That’s why you have to be impressed with the 1,637 testimonials posted on Headsets.com. When your customers love you, you should be showing it off. A few tips for getting great testimonials: 1. Ask. People need to know that you need and appreciate […]
How to get great reviews
April 23, 2012
We’re bringing together an incredible group of word of mouth marketers for our Word of Mouth Crash Course in Austin on May 10. We’re featuring 12 how-to classes, 12 real-world case studies, and 6 brilliant authors – all in one thrilling day. Bazaarvoice’s Ian Strain-Seymour is one of our fantastic speakers. He’s teaching a class […]
Happy customers — front and center
April 14, 2012
Happy customers are your greatest advertisement. Are you burying them deep in your website? Put customer lists, customer stories, and customer testimonials right up front. It’s much more important and effective than any canned copy your marketers could possibly write. Grasshopper features customers as one of only four primary tabs:
I want to tell you about this RIGHT NOW. But how will you remember?
March 5, 2012
My #1 new nerd possession: My wife gave me a Scottevest — a jacket with a bazillion pockets for all your gear. It’s the kind of thing that I talk about with people I see at TED, SXSW, or the Word of Mouth Crash Course. But how do I tell them, in a way that […]
Asking for reviews is how you show passion and commitment
July 23, 2011
It’s hard to beat this flyer for dedication to customer service. It came in with a box of toner sold by a third-party seller on Amazon. Too bad they didn’t include the name of their store or a link to the reviews.
The art of “implied” word of mouth
April 29, 2011
This local tree repair company would love it if every one of my neighbors called me, a new resident, and made a referral. Which, of course, is hard to pull off. So they flip it around and give me a flyer listing all of my neighbors that they work with. This is what we call […]
Newsletter #830: The “How to Get Great Testimonials and Reviews” Issue
April 28, 2011
[Welcome back to the Damn, I Wish I’d Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] If you’ve been following the blog this week, you know we’ve had a review and testimonial theme going on. Today’s […]
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