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Tag Archives: Three Steps to Measuring Social Media Marketing

Social media metrics:You’re missing the big ROI number

“… not one of the marketers we surveyed listed the amount of content forwarded by users as their most important metric,” according to Forrester’s “Three Steps to Measuring Social Media Marketing” research. But that’s the one that matters. When someone forwards your content, you get your message in front of a new prospect. We call […]

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