See Andy's other stuff:

LinkedIn
RSS Feed

Follow Andy

Contact Me >>

Tag Archives: Tony Hsieh

Never underestimate the cost of negative word of mouth

This is a post from our WordofMouth.org project. Check it out for more great word of mouth marketing tips like this every day. Angry, frustrated customers talk. A lot. Pete Blackshaw’s book title said it well: Satisfied Customers Tell Three Friends, Angry Customers Tell 3,000. Too often, otherwise well-meaning organizations forget how expensive negative word […]

Comments Off on Never underestimate the cost of negative word of mouth - Read & Join the Conversation

Newsletter #833: The “Use the Stuff You Already Have” Issue

[Welcome back to the Damn, I Wish I’d Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Smart, scrappy marketers aren’t looking for bigger budgets — they’re looking for the great stuff they already have that can […]

Comments Off on Newsletter #833: The “Use the Stuff You Already Have” Issue - Read & Join the Conversation

Are you asking them to follow you?

Before you burn out your time and money on some ultra-clever campaign to get Facebook and Twitter followers … did you try to just ask your customer to follow you? I love this photo of a soda machine at Wahoo’s Fish Tacos that asks you to follow them — while you’re standing there filling a […]

(1) Comments - Read & Join the Conversation

Happiness is the billion-dollar secret

Why would you buy from Zappos.com? They sell full price, expensive shoes that you can get anywhere else. Because … They make us fall in love with amazing, caring service. They’ll talk to us in the middle of the night about our weird feet and bunions. They humor our fetish and let us order shoes […]

Comments Off on Happiness is the billion-dollar secret - Read & Join the Conversation

Newsletter #787: The “10 Reasons I Love Zappos” Issue

Welcome back to the Damn, I Wish I Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] As a preview for Word of Mouth Supergenius on July 20 in New York, I’m sharing a big list of […]

(1) Comments - Read & Join the Conversation

You’re hearing about Zappos CEO Tony Hsieh everywhere. Now you get to meet him.

Tony’s new book, Delivering Happiness, is the real deal. It’s a book you have to read. It’s a fantastic guide to how to create an amazing corporate culture that turns customers into fans and employees into evangelists. Tony is the keynote speaker at our Word of Mouth Supergenius conference. Join us and meet Tony. You’ll […]

Comments Off on You’re hearing about Zappos CEO Tony Hsieh everywhere. Now you get to meet him. - Read & Join the Conversation

Newsletter #778: The “8 Amazing Word of Mouth Experts — live, July 20!” Special Issue

[Welcome back to the Damn, I Wish I Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Come to the amazing Word of Mouth Supergenius event on July 20 in New York. It’s the “How to […]

Comments Off on Newsletter #778: The “8 Amazing Word of Mouth Experts — live, July 20!” Special Issue - Read & Join the Conversation
Get My Newsletter!

Subscribe to Damn, I Wish I’d Thought of That! for a weekly email full of unusually useful ideas for smart marketers. Great marketing is about brains, not bucks. The best business ideas are easy to do, inexpensive, and fun. Learn to simplify your business, earn word of mouth, and thrill your customers:

Never display this again