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Tag Archives: tools

Two hippos are sitting in a bath …

One says to the other “why are you so fat”. And the other says “don’t be so hippo-critical.“ Someone told me this joke, and I wrote it down to tell my kids. And now it’s been sitting in my inbox, distracting me from work, for months. It’s important to have a place to stick thoughts, ideas, and […]

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Classic word of mouth tools that still work

This is a post from our WordofMouth.org project. Check it out for more great word of mouth marketing tips like this every day. It’s easy to get overwhelmed with all of the complicated, techy, or social media campaigns you can do to get people talking about you. But word of mouth has been around forever for a […]

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The difference between sharing and not sharing is how easy you make it

Is someone going to share your video, your blog post, or your idea? Maybe … if it’s not a pain. I’ll share your blog post on Facebook or Twitter — if you have a Facebook or Twitter button right on the post. I’ll embed your video in my blog — if you make it look […]

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Give your fans the tools to share your story

Is what you do hard to explain? If it is, you need to give your fans the tools they need to relay your message — documents, presentations, videos, etc. Even more important in a word of mouth world, you have very few ways to control the second- and third-hand conversations.  But if you create the […]

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Give your fans a way to show their love

People love Jelly Bellys. But it’s hard to wear a jelly bean. So the Jelly Belly store sells hats, pins, pens, patches, tattoos — and even cologne. How would your fans show off their love for you? Have you given them the tools?

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Make sure your fans are fully loaded with the tools they need to recommend you

Word of mouth comes when you least expect it. You never know when a fan is going to suddenly want to recommend you. Advice:  Make sure they have stuff to share, wherever they are, whenever they want it. If they want to wear you logo on a hat or a shirt or a sticker — […]

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