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Tag Archives: topics

Video: How Costco creates topics that drive long-term word of mouth

This is a post from our WordofMouth.org project. Check it out for more great word of mouth marketing tips like this every day. Have you seen the latest Costco commercial? No? That’s because they don’t exist — Costco runs on a business model that is fueled by word of mouth. Usually when people think of […]

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5 ways to generate WOM for a boring product or business

Here’s a guest post Stephanie Bullis, Word of Mouth Marketing Manager at Grasshopper, wrote for our WordofMouth.org project. Check out WordofMouth.org for more great word of mouth marketing tips like this every day. Not all products and services are as exciting as Google Glasses or Willy Wonka’s ever-lasting gobstoppers. When was the last time you expressed […]

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Are you a social object?

“Social Object” is a term coined by Hugh MacLeod to describe the subject of a word of mouth conversation. (It’s the parallel to my term WOM Topic.) You need to give people a social object, or they’re not going to talk about you. Just being there, or just delivering a good product, doesn’t cause a […]

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A name with a bug, part 1

We were going to launch a site called WordofMouthMarketing.org. During the few months we were planning it, everyone kept saying WordofMouth.org — they kept dropping the word marketing. Even employees and contractors who were working on the project. That was a problem. If our own team couldn’t get the name right, how would our customers […]

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Go to the library and check out a human being

You’re not going to get noticed by doing the same thing again and again — which is why I love this program by City Centre Library. They are loaning out human experts — members of the community who have donated their time and knowledge. These "living books" will give a short lesson to any library […]

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Starting conversations by doing something different

One day JetBlue announced that they were auctioning off hundreds of seats on eBay, including some to mystery destinations. I found out when I got calls from reporters asking what the word of mouth angle was. Here it is: Be Interesting or Be Invisible. Do something — anything — to get people talking. A stunt, […]

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Let’s have a crayfish party!

IKEA may be the one company that best demonstrates the word of mouth philosophy. Every time you visit they give you a new reason to talk about them. The latest? A crayfish party, a $9.99 all-you-can-eat crayfish buffet. Sit-down meal, tickets required, decorations, and a live band. Hundreds of people showed up in the store […]

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Our friends at EyeCare 20/20 just gave 55 people clean water for 20 years — you too can help

Wow! Cary Silverman and the amazing team at EyeCare 20/20 just donated $1,100 to our WOM for Water project through charity: water. They simply asked their fans to get involved with this amazing cause — and in doing so, just brought fresh water to 55 people for 20 years. And they’re not done. For every […]

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