See Andy's other stuff:

LinkedIn
RSS Feed

Follow Andy

Contact Me >>

Tag Archives: Toyota

How would you know if you lost a customer?

Here’s the tough question: How do you know if your customer is still a customer? Or if they already made their final purchase? Dell has a report that shows I’m a Dell customer, because I bought a bunch of Dells. But they don’t have a report that says my most recent computer purchase was a […]

(2) Comments - Read & Join the Conversation

Toyota’s video case study: How to use social media to build brand advocacy, presented by Kimberley Gardiner

Come to our BlogWell: How Big Brands Use Social Media conference in Washington, D.C. to hear ConAgra Foods, UnitedHealth Group, the IRS, USA TODAY, the National Association of REALTORS, the U.S. Navy, and Discovery Communications share 8 great case studies in corporate social media. You’ll learn how to get started, get past roadblocks, and make […]

Comments Off on Toyota’s video case study: How to use social media to build brand advocacy, presented by Kimberley Gardiner - Read & Join the Conversation

Come to BlogWell in Austin on Feb. 2 for social media case studies from REI, Toyota, Kellogg’s, and more

We’re thrilled to be bringing BlogWell: How Big Brands Use Social Media to Austin on February 2. Join us for 8 great case studies in corporate social media from brands like Toyota, Texas Instruments, REI, Kellogg’s, and more. BlogWell is all about how big brands use social media. No agencies, no startups — just big […]

Comments Off on Come to BlogWell in Austin on Feb. 2 for social media case studies from REI, Toyota, Kellogg’s, and more - Read & Join the Conversation

When your brand understands you: The Toyota Swagger Wagon

I already own this minivan. I already know I’m cool (in a bald, fat Alternadad way). But it’s great when a company re-connects and re-bonds with existing customers with marketing that speaks to them. That’s what brand-building is all about. Watch this: P.S. This works too.

(1) Comments - Read & Join the Conversation

Let your customers do your advertising

I love this campaign from Toyota: They are buying banner ads — and filling them with tweets from real people. No marketer can hope to match the credibility of regular folks talking in their own words. It’s uncomfortable to trust that public voice — but all those tweets are already public. You gain incredible credibility […]

Comments Off on Let your customers do your advertising - Read & Join the Conversation

The problem is never the problem. The response to the problem is almost always the real problem.

Hey, Toyota, listen to this wisdom from Tom Peters: (Read original post, transcript, and comments here.)

Comments Off on The problem is never the problem. The response to the problem is almost always the real problem. - Read & Join the Conversation
Get My Newsletter!

Subscribe to Damn, I Wish I’d Thought of That! for a weekly email full of unusually useful ideas for smart marketers. Great marketing is about brains, not bucks. The best business ideas are easy to do, inexpensive, and fun. Learn to simplify your business, earn word of mouth, and thrill your customers:

Never display this again