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Tag Archives: training

Video: How Southwest Airlines’ employees start meaningful word of mouth conversations

This is a post from our WordofMouth.org project. Check it out for more great word of mouth marketing tips like this every day. If you fly with Southwest Airlines, you might not be surprised to see singing flight attendants or a cookie cake when your flight arrives. In fact, you may have already seen this […]

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Master Google+ and word of mouth marketing with Guy Kawasaki and me — live, April 16

Learn all about Google+ and word of mouth marketing in this one great call with Guy Kawasaki and me, hosted by SmartBrief. What you’ll learn: Guy Kawasaki on Google+: What it is, how to use it, why you should be using it, and why Google+ is to Facebook and Twitter what Mac is to Windows. Andy […]

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Teaching is better than marketing

Big idea: Teach your customers how to use your products, and they’ll buy more products. Give them a great experience and they’ll be a customer for life. Woodcraft is a chain of high-end woodworking supplies stores. If you’re crafty, it’s the kind of place you go in and dream of doing fantastic projects. They also […]

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Save the Date: Word of Mouth Crash Course, May 10, Austin

Big news: We’re bringing back the world’s greatest word of mouth marketing conference: The Word of Mouth Crash Course in Austin on May 10. It’s the original “How to be great at word of mouth marketing” conference: 12 Real-world case studies 12 How-to classes 6 Amazing authors 1 Fast day (Yes, this is the event […]

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Join us at BlogWell: How Big Brands Use Social Media in Dallas on Jan. 24

SocialMedia.org is hosting BlogWell in Dallas on January 24th and we’re going to hear case studies from talented social media leaders at brands like Texas Instruments, Shell, AMD, Coldwell Banker Real Estate, United Airlines, and AT&T. This event is all about how big brands use social media. No agencies, no startups — just big companies […]

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Do you run social media at a big brand? Meet leaders like you at BlogWell.

BlogWell: How Big Brands Use Social Media is an awesome social media conference series. In one afternoon, we hear 8 great case studies on corporate social media. Our next one is in Atlanta on November 8 and features case studies from UPS, Newell Rubbermaid, NCR, Coca-Cola, Solo Cup, Georgia-Pacific, DeVry University, and UPS — and we’d […]

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Our Reading List

At GasPedal, we’ve got a pretty great corporate culture. Part of that is the time and enthusiasm we have for building that cullture, combined with a deep love by everyone for personal self-improvement. We love to read and have an unlimited budget for business books (which everyone is encouraged to buy and keep). We also […]

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Have you been to a BlogWell yet?

BlogWell: How Big Brands Use Social Media is our amazing social media conference series — and if you haven’t been to one yet, you’re missing out. Our next one is in Atlanta on November 8 and features case studies from UPS, Newell Rubbermaid, NCR, Coca-Cola, Solo Cup, Georgia-Pacific, DeVry University, and The Home Depot — […]

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How to create your social media policy

Creating a social media policy isn’t an optional part of your program, it should be the first step. And thanks to a lot of hard work and collaboration from the members of SocialMedia.org (of which I’m the CEO), this process is a lot easier. Today we’re thrilled to announce we’re releasing a completely updated edition […]

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