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Tag Archives: transparency

Newsletter #1053: The “When Times Get Tough” Issue

[Welcome back to the Damn, I Wish I’d Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Did you know it took Rocket Chemical Company 39 failed formulas to come up with the WD-40 formula? They owned their […]

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Newsletter #982: The “Lessons from American Giant” Issue

[Welcome back to the Damn, I Wish I’d Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] When one Slate reporter wrote “This Is The Greatest Hoodie Ever Made” about American Giant’s heavyweight hoodie, it seemed like pretty […]

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Newsletter #930: The “Lessons from a Smoothie Company with Raving Fans” Issue

[Welcome back to the Damn, I Wish I’d Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Innocent sells over two million smoothies a week and they have a huge fan base that loves them. But that’s not […]

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How to Identify Fake Reviews #2

From CNET editor Dong Ngo: … While you’re busy shopping online, chances are you’ll see lots of user reviews on various products. While the majority of those reviews do come from real users like yourself, who are passionate enough to share their opinions on a product, many of them could be fake, left by the […]

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How to Identify Fake Reviews #1

From WIRED Magazine, August 2012: Q: I’ve heard that lots of TripAdvisor reviews are fake, placed there by the hotels themselves. Is there any easy way to weed out the real critiques from the fluff? A: Assuming you’ve already tried the obvious tactics, like checking to see whether a suscpiciously enthusiastic reviewer has only one […]

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The original WOMMA Ethics Code

The Word of Mouth Marketing Association is the leading organization for word of mouth marketing ethics. We founded the group first and foremost as an ethics organization — to raise this worthy practice to a higher level. We were raising the bar, with a plain-English call to action. We committed to inspire others to do the […]

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The most honorable reporters on the Internet

Every reporter at WSJ spin-off All Things D has a clear ethics statement next to their byline. They share their financial interests and anything else that might bias their coverage. Read all their ethics statements here. I’m deeply impressed with this team and challenge every other reporter to rise to the same standards. Kudos and respect […]

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Newsletter #894: The “It’s Easier Than You Think” Issue

[Welcome back to the Damn, I Wish I’d Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Great marketing doesn’t have to be hard. The best ideas are simple, practical things you can do without big teams or […]

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This is important, please read: You can’t pay me to do that

Mitch Joel’s post about social media ethics is so important that I’m reposting the whole thing. Read the original here. I wish more people were standing up against this sort of low-level sleaze. You Can’t Pay Me To Do That At what price integrity? There was book on the future of advertising (or media… or […]

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