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Tag Archives: trials

Enroll your user’s users

I’m not sure I’m endorsing the following technique, but it works. When someone invites you to a conference call on WebEx or GoToMeeting, you see a screen at the end of the call asking if you’d like to try the service too. This is an incredibly effective marketing technique. You have a live prospect. They […]

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When someone wants to bring in dozens of customers — will you say yes?

Laura van Straaten saw someone save a life on an NYC sidewalk with CPR. The amazing experience inspired her to take classes to learn the live-saving skill — but after searching in vain for a course that was convenient and inexpensive, she decided to do something more ambitious: Make it easier for everyone to get […]

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