From WIRED Magazine, August 2012: Q: I’ve heard that lots of TripAdvisor reviews are fake, placed there by the hotels themselves. Is there any easy way to weed out the real critiques from the fluff? A: Assuming you’ve already tried the obvious tactics, like checking to see whether a suscpiciously enthusiastic reviewer has only one […]
April 12, 2012
Hi there! I need your help. My book is coming out in paperback and we’re hoping to get it stocked everywhere. You can help make it happen by pre-ordering a copy today. There are some great bonuses for pre-ordering — and if you like this newsletter, you’ll love the book. If you’re traveling and need advice on […]
April 4, 2012
From the smart, honest, and ethical people at TripAdvisor. Download my guide to word of mouth ethics here — from our fantastic new site WordofMouth.org, where everyone can learn to be great at word of mouth marketing.
January 28, 2012
If you want more feedback and reviews from your customers, let them know that you care. People appreciate being appreciated. They want to know that their voice has been heard. Here’s a great example here from TripAdvisor’s email newsletter.
February 17, 2011
[Welcome back to the Damn, I Wish I’d Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] If you’ve earned the trust and respect of your customers, selling to them is much easier than selling to strangers. […]
July 17, 2009
Kudos to TripAdvisor for exposing businesses suspected of posting fake reviews. Read the full story from MSNBC. Everyone wins when consumer reviews are clean and honest: Publishers thrive when readers trust their sites Consumers get fair and accurate reviews Scummy liars who post fake reviews get busted Folks, we're at an important time in history […]
March 18, 2009
When you're stumped trying to come up with remarkable features to talk about in your marketing — go the opposite way. Talk about something awful, opposite, or different. Example: Take a look at TripAdvisor's ad for the dirtiest hotels. It might just be the thing that gets the attention of the prospect who has tuned […]
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