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Tag Archives: Twitter

Why useful is remarkable

This is a post from our WordofMouth.org project. Check it out for more great word of mouth marketing tips like this every day. We love viral stunts and funny ads as much as the next person. But there’s a more sustainable way to get your customers to talk about you that earns word of mouth […]

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The NSA isn’t the one spying on you

It’s actually the social media companies. They provide you information and entertainment — in exchange for total ownership of your personal data. Here’s a great editorial from Bloomberg Businessweek: Silicon Valley’s Hypocrisy on Spying The logic of Silicon Valley sometimes works in strange ways. Take the public-relations campaign by a collection of high-profile technology companies: […]

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How many million people DIDN’T hear about it?

Google has all sorts of cool apps for Chrome.  But they hobbled the ability to share the app — the only sharing options are Gmail or Google+.  Why is this wrong? If the sharer doesn’t use those tools — the sharing can’t happen If the sharer would rather share some other way (Outlook, Twitter, or […]

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If you aren’t paying for the product, then YOU are the product

Something to remember:   You’re not paying for all those online services and apps that you enjoy.   But those businesses are spending and making big money. How? By selling you — your attention, your clicks, your privacy, your personal data.   I’m not saying it’s bad. Sometimes it’s a good deal (trading your info […]

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How Outback Steakhouse enables super fans to spark amazing word of mouth

This is a post from our WordofMouth.org project. Check it out for more great word of mouth marketing tips like this every day. If you empower your customers to do something great, they’ll be excited and proud to take action for your brand. As Dan Holm and Ken Bott of Outback Steakhouse explain, that’s exactly […]

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Did you hear about the scandal where the employee using social media at work leaked company data and got a virus?

We didn’t either. Because it so rarely happens. It’s time to take down those barriers to social media at work before your company looks even more ignorant to your customers and more unappealing to future employees. And if it’s your IT team still arguing for these restrictions, then a) ask them to compare hypothetical risk […]

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Newsletter #942: The “Great Ideas from Tech Stuff” Issue

[Welcome back to the Damn, I Wish I’d Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] We like to focus on smart marketing that anyone can pull off — whether you’re a candlestick-maker working out of your […]

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#2 secret to getting Twitter followers

Ask at the right time. Ask for the follow when people are actively engaging with your brand. Great example: On any “thanks for signing up” screen: P.S. #1 secret? Tweet interesting, relevant content.

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Brands can have a personality too

I love this snarky Twitter exchange between Taco Bell and Old Spice. It shows that real people with a real sense of humor work there. It’s something that you can connect to and appreciate more than yet another canned ad. Just as important: It fits these brands, who already incorporate humor into their advertising. You […]

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