This is a post from our WordofMouth.org project. Check it out for more great word of mouth marketing tips like this every day. We love viral stunts and funny ads as much as the next person. But there’s a more sustainable way to get your customers to talk about you that earns word of mouth […]
When your reputation is collapsing
March 10, 2014
I mentioned that I had a great experience using Uber to get around DC. Within days, people started sending me negative articles about what an awful company they are. True or not doesn’t matter here: A company that earns bad word of mouth (especially one that provides a great service) is in trouble. It takes […]
Newsletter #932: The “Give Them a Ride” Issue
April 11, 2013
[Welcome back to the Damn, I Wish I’d Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Clever car services and other car sharing applications are starting some awesome conversations by knowing who their talkers are, recruiting their […]
Newsletter #902: The “Deals Worth Talking About” Issue
September 13, 2012
[Welcome back to the Damn, I Wish I’d Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Most transactions in our everyday life are routine. We don’t think about them and we don’t talk about them. But it […]
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