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Tag Archives: underdog

Newsletter #1005: The “Make the Best of It” Issue

[Welcome back to the Damn, I Wish I’d Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Forget lemonade — turn your lemons into wow-worthy marketing. Here’s how some companies converted unfortunate situations and underdog stories into big […]

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How to make water, pushpins, and Boring remarkable

This is a post from our WordofMouth.org project. Check it out for more great word of mouth marketing tips like this every day. It’s easy to feel like the underdog out there sometimes. Maybe you can’t afford that store space in the cool part of town, maybe it’s hard for your product to stand out, […]

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