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Tag Archives: UNIQLO

3 buzzworthy displays that don’t cost a thing

This is a post from our WordofMouth.org project. Check it out for more great word of mouth marketing tips like this every day. Most brick-and-mortar businesses have in-store displays, and most are doing the standard marketing stuff with them (like decorating for the holidays). But as all word of mouth marketers know, doing what everyone […]

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Why would a music industry visionary be writing passionately about a turtleneck?

Bob Lefsetz is a well-know music industry guru who covers critical issues for industry insiders. So why did he write 625 words about a turtleneck from Uniqlo? And then email it to his thousands of email subscribers? And why did my friend Josh Dorf email it to me? Not because he was paid. Not because […]

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