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Tag Archives: UPS

3-Minute WOM Lesson: 3 tips to defuse a word of mouth crisis

This is a post from our WordofMouth.org project. Check it out for more great word of mouth marketing tips like this every day. Bad things happen to good companies. Sometimes it’s your fault, sometimes it’s bad luck. But it’s how you respond that matters. A few tips: 1. Never underestimate the power of a sincere […]

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How to save $10.5 billion

Let UPS do the next U.S. census. When the government did it, it cost $11 billion and took 1 million workers. UPS is already going to pretty much every house in America. Each driver already has a portable computer that can collect the data. There are 114,825,428 U.S. households. Give UPS $5 each, and the total […]

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UPS’ case study: How to use social media for great customer service

Come to our upcoming BlogWell: How Big Brands Use Social Media conference in Dallas to hear brands like Farmers Insurance, Rogers Communications, Target, Yahoo!, NVIDIA, Hitachi Data Systems, Verizon, and Autodesk share 8 great case studies on corporate social media. You’ll get practical, how-to advice on developing your social strategy, scaling your program, driving sales, […]

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Why is the top of a UPS truck white?

Because it’s a big translucent skylight. Which means that drivers can see what they’re doing without using electricity for internal lights. That’s a lot of electricity saved across their huge fleet. Simple, smart ideas like this are what gives a company the extra edge it needs to be truly great. Are you paying attention to […]

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Are your order slips doing all they could be?

Kevin, the owner of our UPS store, does a great job with the receipt when you ship something. Instead of just giving you the tracking number, you get coupons, offers, and reminders of other services. This is a fantastic place to promote, because you hold on to a tracking number for a long time.

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UPS’ case study: How to defend your brand with social media, presented by Debbie Curtis-Magley

Come to an upcoming BlogWell: How Big Brands Use Social Media conference in Washington, D.C. or San Francisco to hear brands like ConAgra Foods, the IRS, USA TODAY, Adobe, SAP, the U.S. Navy, and Mattel share 8 great case studies on corporate social media. You’ll learn how to get started, get past roadblocks, and make […]

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Monitoring social media: Humans are still useful

We recently had a good reminder that social media monitoring still requires the human touch. A quick search on our company name, GasPedal, used to give us all we needed to know. Until Toyota’s gas pedal problem. Now there’s 99x the volume, and none of it is about us. (Although, after 11 years, people finally […]

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UPS’ video case study: “Protecting your brand through social media”

Come to BlogWell: How Big Brands Use Social Media on February 16 in San Diego to hear Starbucks, Clorox, Intuit, Avery Dennison, USAA, Community Medical Centers, State Farm Insurance, and the U.S. Navy share case studies in corporate social media. You’ll learn how to get started, get past roadblocks, and make your social media program […]

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Live coverage from last week’s BlogWell: How Big Brands Use Social Media

Last week’s BlogWell in Atlanta was fantastic. The case studies were filled with great ideas — lots of stuff to take home, the venue at Newell Rubbermaid was perfect, and we had some great support from our sponsors and partners. If you missed the event or are looking for a recap, be sure to check out our […]

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