Watch this. It’s great. The big dilemma for brands: What do you do when a fan video is not quite the brand message you were hoping to convey? (I’m not talking about negative attack videos. Just weird or off-message.) What do you do?
September 8, 2011
[Welcome back to the Damn, I Wish I’d Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] When you start featuring the work of your fans, two things happen: 1) You get a ton of great content, and […]
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