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Tag Archives: Vicki Morwitz

You can’t win over a consumer by misleading a consumer

“You can’t win over a consumer by misleading a consumer,” she said. “You’re going to lose by negative word of mouth.” — The truth, from NYU marketing professor Vicki Morwitz in the NY Times. “People who feel duped are more angry and less likely to return to the offending company.” Travel companies charged $1.85 BILLION in surprise fees last […]

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