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Tag Archives: viral video

Toying with emotions will backfire

Yesterday’s post about a viral video from KLM turns out to be a marketing stunt. It may backfire on them.   On the other hand, many TV commercials are fake stories.  How do you know when you’re risking upsetting people? When you toy with their emotions. If people know it’s fiction — all good. If people […]

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Cute puppy + Genius word of mouth marketing from KLM

Do you want genuine, meaningful word of mouth?  Do something worth talking about.   P.S. It’s not a viral video that matters. It’s a video of something that matters that goes viral.

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Get off your phone! It’s Christmas.

Hey folks, put down the phone and enjoy your day. This says it all: P.S. Yes, I just posted a Buick commercial. Why? Because they made it: relevant good (by hiring superstar viral gods Rhett and Link) and not about themselves

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A moment of pure joy

This has been going viral, under the title “The exact moment when a musician realizes he’s made it.” Look at that smile. Work until that happens to you. Find a job where it’s possible.

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NVIDIA’s case study: “The Global Snowball” video exceeds expectations

Join us at SocialMedia.org‘s BlogWell: How Big Brands Use Social Media conference on July 18 in Chicago for 8 great case studies from MillerCoors, FedEx, U.S. Cellular, 3M, Kraft Foods, American Family Insurance, Reebok, and Aetna. Our BlogWell series is an amazing opportunity for social media leaders at big brands to get practical, how-to advice […]

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Newsletter #876: The “5 Lessons from the Dollar Shave Club” Issue

Hi there! I need your help. My book is coming out in paperback and we’re hoping to get it stocked everywhere. You can help make it happen by pre-ordering a copy today. There are some great bonuses for pre-ordering — and if you like this newsletter, you’ll love the book. If you haven’t had a […]

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How to make great eggs in 2 minutes

Here’s a little video of my recipe for Mug Eggs. You can make the tastiest, fluffiest eggs in two minutes with just a fork, a mug, and a microwave. It’s from my bachelor cooking days (long gone), where the #1 goal was to never dirty a utensil. Note: For some reason, this is the most-watched, […]

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Will It Blend? Our 4-part series on creating content people love to share

As a preview for Word of Mouth Supergenius: The “How to be Great at Word of Mouth Marketing” Conference here in Chicago on December 16, we’re dedicating a full week to our halftime celebrities from Blendtec’s Will It Blend? video series on our Word of Mouth Marketing Blog. We’ve long been big fans of Will […]

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4 tips for a good viral video that your boss will like too: 1 Bedroom, 400 Baths

A viral video is much more likely to succeed when it has a sense of humor — but it doesn't need to be stupid, wacky, or juvenile. You can still make an entertaining video, even for a more conservative company. I love this example from ZooCasa, by word of mouth master Saul Colt.  4 tips […]

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