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Tag Archives: viral videos

Newsletter #952: The “Counterintuitive” Issue

[Welcome back to the Damn, I Wish I’d Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Trying lots of different marketing is essential to figuring out what works and what people will talk about. Some companies take […]

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Can you make us a viral video?

Here’s a guest post Gini Dietrich, founder and CEO of Arment Dietrich, wrote for our WordofMouth.org project. Check it out for more great word of mouth marketing tips like this every day. We have an internal joke when a client or prospect asks us to help them create a word of mouth or viral video. […]

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The biggest mistake in making a viral video…

…is failing to post it on YouTube. People like to share on YouTube and they know how to share on YouTube. Putting your video on any other video sharing site will hurt your sharing. Putting it on a proprietary player on your own site will kill it. Maybe you’d want to share this one…

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Funny because it’s true: viral video

Run away if someone promises that they can make your video go viral. They can’t. It’s a scam. No agency has the magic formula. All you can do make a great video and promote it well. If a gazillion people share it, then it went viral. Same as with a song: No one can guarantee you […]

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How to waste a viral lead-generation opportunity

I wanted to share a video with you. It is from an industry conference where I spoke on a panel. It was really interesting, there was amazing data shared, and it would have looked great on this blog. The video is shared on the company’s website, so I assume that 1) it’s public, 2) they […]

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How could you convince a room full of people to spend half an hour watching your advertising?

Like this: With a stunning interactive ad from Old Spice. Watch the one-man-band, then play it yourself. This is the future of advertising. Why buy 30 seconds on someone else’s half-hour TV show when you can give people a reason to spend the whole 30 minutes with you? Plus, it’s really hard to share a […]

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Newsletter #894: The “It’s Easier Than You Think” Issue

[Welcome back to the Damn, I Wish I’d Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Great marketing doesn’t have to be hard. The best ideas are simple, practical things you can do without big teams or […]

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Why I think this video will go viral

I love this new video from my friends (and client) at MolsonCoors. I think it’s going to get shared a lot. Here’s why It’s marketing, but it’s not corporate. It’s not hiding that it’s a company video, but it’s not selling either. It’s fun for all. You don’t need to be edgy to be worth […]

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The most important secret in creating viral videos

Get subscribers, not viewers. Viewers come, watch, maybe share — and you have no way to reach out to them ever again. Get them to subscribe to a video channel instead. 1.) Create a proper channel on YouTube or Vimeo (it’s easy), and 2.) Ask for a subscribe in every single video. What happens? Your […]

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