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Tag Archives: viral

Issue #807: The “What Are They Doing?” Issue

Welcome back to the Damn, I Wish I Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] When you see a trend that’s quickly becoming popular, sometimes it’s best to just join in on the fun. How […]

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Newsletter #806: The “How to Create an Ad Worth Spreading” Issue

Welcome back to the Damn, I Wish I Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Advertising and word of mouth aren’t rivals. When an ad is worth sharing, you get an amazing viral phenomenon that […]

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Great videos. No way to share them.

Our new plumber has a ton of great videos on their site. I went to the site to find out about a water heater. Now I’m interested in insulation, duct work, and a bunch of other services. But there is no way to share the videos. So I can’t share them with my dad, father-in-law, wife, […]

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Old Spice: Turning a one-time viral hit into a long-term social media campaign

Imagine what it would take to make 53,660,116 people wake up, call a buddy, and say “Dude … let’s watch deodorant commercials today!” Old Spice has a hit TV commercial that went viral big time. Read my post about it. Most companies would run a few more TV ads and try to milk the fad […]

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Viral = Me (Not You)

If you want something to go viral, it can’t be about you, your company, your product, or your message. No one cares what you’re selling. They care about themselves. That’s what caused the success the Obamicon project:  Upload a picture of yourself, add a your own message, and you want to share it.  Show off […]

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Can word of mouth marketing get me in trouble?

Intro: The U.K. is introducing a new bill that states that some stealth marketing practices are illegal. Honest word of marketers already oppose those particular practices, but it's time for a review. (See update below.) 1. Word of mouth marketing is safe and legal. Honest word of mouth marketing is when you inspire your fans […]

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When is the last time you sent a gift for no reason?

Saul Colt of FreshBooks heard that I love the gourmet hand-made mustard from Kozlik’s in Toronto.  So he sent me some. I thanked him, of course. But I’m also blogging about it, I tell friends, and I’m much more aware of everything FreshBooks does. Now I’m a fan, not an acquaintance. Never, ever send a […]

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