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Tag Archives: Virgin America

Newsletter #1026: The “Lessons from Virgin Hotels” Issue

[Welcome back to the Damn, I Wish I’d Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] From a record label to an airline, credit cards, phone services, and even healthcare, Virgin’s famous for their wide range of […]

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3 surprises that get people talking

This is a post from our WordofMouth.org project. Check it out for more great word of mouth marketing tips like this every day. Creating a lot of unexpected, surprising moments is a fantastic way to get people talking and to build word of mouth into more of your business. Three ways you could do it: […]

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Nerd Bird: Doing something dramatic

Stunts can create instant word of mouth. But they’re often gimmicky and don’t give you any long-term value. Silliness can generate awareness, but that’s rarely meaningful enough to lead to a purchase. Instead, find a dramatic stunt that includes a direct, relevant connection to what you do. I LOVE this promo from Virgin America. They […]

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Newsletter #904: The “Get to the Right Place” Issue

[Welcome back to the Damn, I Wish I’d Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Sometimes it’s not about who you are or what you’re selling — it’s about where you are or where you’re able […]

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Newsletter #812: The “Celebrate the Holidays” Issue

[Welcome back to the Damn, I Wish I Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] ‘Tis the season for great food, good times with friends and family, and lots of great marketing ideas. Here’s how […]

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Turn the boring into an experience worth talking about

Virgin America’s marketing chief Porter Gale had great advice about creating a word of mouth experience at every moment of customer interaction. We were on a panel together and she said (with my paraphrasing): We’ve got people in a confined space for hours, we’ve got their attention, they’re at their laptop, and we’ve given them […]

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