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Tag Archives: WD-40

The difference between being good and excellent is one tiny extra detail

We produce a lot of conferences each year. And we obsess about the details. Absolutely nothing is too small. We travel around the country with extra suitcases full of 200 pounds of things that we might need. Things that might save the day. Zip ties, 5 types of thumb tacks, 6 kinds of tape, a […]

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WD-40: A true fan will support you anytime, anywhere

Word of mouth marketing is about finding and supporting your true fans. Watch this story of how a passionate WD-40 supporter is always ready to lend a hand: Remember, folks — this is a can of spray lubricant. If they've got fans, you can have fans. No excuses: Your customers love you, your partners need […]

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