This is a post from our WordofMouth.org project. Check it out for more great word of mouth marketing tips like this every day. We don’t always share techie examples of word of mouth marketing, because word of mouth shouldn’t rely on digital or social media to work. But that doesn’t mean your web strategy couldn’t […]
July 26, 2014
January 28, 2014
While you’re spending money trying to attract customers, your web designer may be turning away searchers. Take a minute to search Google for your company. Are you getting a great description of what you do? Or does it say, “A description for this result is not available because of this site’s robots.txt”? This happens […]
January 6, 2014
… but as long as their website is this bad, nobody is going to believe them. Design matters. It speaks to the quality of your brand and the quality of your company. Neglecting your brand design is like having a filthy restaurant. The food might be great, but nobody is going to dare try it. […]
July 27, 2012
Who would have thought that there would be room for another travel website? But the folks at Hipmunk figured out a simpler, easier-to-understand result that saves everyone time and stress. And travellers are flocking to them over entrenched, rich competitors. There is always a business opportunity if you can make life easier for people.
April 4, 2012
From the smart, honest, and ethical people at TripAdvisor. Download my guide to word of mouth ethics here — from our fantastic new site WordofMouth.org, where everyone can learn to be great at word of mouth marketing.
December 18, 2011
Just ask them! Super simple, like this “Share your purchase” box in the Amazon checkout process. Lesson: Are you remembering to ask for word of mouth? It’s the #1 way to generate referrals from happy customers.
August 25, 2011
[Welcome back to the Damn, I Wish I’d Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Smart marketers are on the hunt for things that annoy, frustrate, and confuse their customers. What you should be […]
June 30, 2011
[Welcome back to the Damn, I Wish I’d Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Even with all the social networking tools that come out every day, a great website is still an important home […]
June 18, 2011
But I can’t take credit for it. As you can tell, we redesigned this blog — and it’s looking great! Less clutter, easier to read, and stylish too. Thank you to those who worked so hard on it: Cale Johnson and Kristen Platt on our content team at GasPedal Nick Pagano at ThinkFourDesign Matt Heisterman […]
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