6:20 AM — I fill out the contact form at my local Whole Foods, asking for more tofu in the salad bar. 7:20 AM — Mark Martinez replies and says he’ll take care of it. All week long, salad bar has lots of tofu choices. Big crowds are eating it and appreciating it. Why is […]
May 20, 2011
March 31, 2011
[Welcome back to the Damn, I Wish I’d Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Every time you get a customer in the door, it means you’ve earned the chance to give them a memorable […]
December 21, 2010
Go to the Whole Foods contact form on their website and you see this message: Great idea! You job is to make your customers happy. If you can do that faster on the phone — then get them on the phone. It’s always a good idea to help your customer get better help.
October 27, 2010
People are paying extra for the leftover cheese at Whole Foods. The “Goat Cheese Crumbles” cost more than the regular goat cheese. And it’s just the leftover bits. What are you throwing away that could become your next new product?
October 9, 2010
Walk into Whole Foods. See a lone man at a lone counter. With just one sandwich to sell. And a sign: Best Sandwich Ever. That’s how you sell: Commit to the message and deliver it without hesitation. Deliver your line with confidence and without hedging. (It’s not the line. It’s the delivery.) P.S. The sandwich […]
November 3, 2009
I ate crickets and worms at Whole Foods in Chicago. They invited the Chicago Nature Museum to come in and do a demonstration about edible insects. I love these simple, fun promotions. It was a great little event, it got a lot of buzz, and everyone in the store had fun. It didn’t cost any […]
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