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Tag Archives: word of mouth basics

Are your jewels cool?

Do you want people to talk about your product? Give them a name to remember and a name that’s easy to share. Which are you more likely to talk about: Capilene 1 Stretch Boxer Briefs (Patagonia) Light Boxer Briefs (The North Face) Coolest Cool Jewels 6 Inch Short (Columbia) The topic of Cool Jewels sparked […]

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3 common word of mouth mistakes

This is a post from our WordofMouth.org project. Check it out for more great word of mouth marketing tips like this every day. When it comes to word of mouth marketing, there’s a lot of room for trial and error. It’s OK to experiment, to make mistakes, and to learn along the way. But there are a […]

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15-minute crash course in word of mouth marketing

Here’s a video of my second-shortest talk on word of mouth marketing (they gave me 15 minutes to explain it all), live from the W2O Social Commerce Summit:

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