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Tag Archives: word of mouth ethics

4 key groups to train on word of mouth ethics

This is a post from our WordofMouth.org project. Check it out for more great word of mouth marketing tips like this every day. Nobody is going to put their reputation on the line to recommend you if they have any questions about your trustworthiness. It takes a long, long time to build this level of trust — […]

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The original WOMMA Ethics Code

The Word of Mouth Marketing Association is the leading organization for word of mouth marketing ethics. We founded the group first and foremost as an ethics organization — to raise this worthy practice to a higher level. We were raising the bar, with a plain-English call to action. We committed to inspire others to do the […]

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The Ethicist Gets It Wrong: Rally Your Fans to Write Good Reviews

Randy Cohen, the New York Times‘ Ethicist, says that it’s not OK to ask your fans to review you. He says that if you are getting negative reviews, you should suck it up. (Full story.) I disagree. It is absolutely OK to ask your fans to review you. It should be a fundamental part of […]

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