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Tag Archives: word of mouth measurement

3-Minute WOM Lesson: 3 ways to measure your word of mouth

This is a post from our project. Check it out for more great word of mouth marketing tips like this every day. A fundamental component to any great word of mouth program is the ability to track it. And while there are some great vendors out there who offer sophisticated measurement systems, here are […]

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Are you missing the easiest way to measure word of mouth?

Just ask!  When someone registers on your site or buys from you — are you offering “word of mouth” as an answer to “how did you hear about us?”

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How to measure your word of mouth — live with Olivier Blanchard

We’re bringing together an all-star group of word of mouth marketers for Word of Mouth Supergenius: The “How to be Great at Word of Mouth Marketing” Conference on December 16 in Chicago. We’ll feature 12 how-to classes, 12 real-world case studies, and 6 brilliant authors. You’re going to learn practical, hands-on techniques to get people […]

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