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Tag Archives: Word of Mouth Supergenius

Never underestimate the cost of negative word of mouth

This is a post from our WordofMouth.org project. Check it out for more great word of mouth marketing tips like this every day. Angry, frustrated customers talk. A lot. Pete Blackshaw’s book title said it well: Satisfied Customers Tell Three Friends, Angry Customers Tell 3,000. Too often, otherwise well-meaning organizations forget how expensive negative word […]

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A name with a bug, part 2

Last week we had an amazing conference called the Word of Mouth Crash Course. It was a fantastic day, the third in a series. But it wasn’t as big as we expected, and we discovered a critical reason why: We changed the name of the event — it used to be called Word of Mouth Supergenius […]

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Save the Date: Word of Mouth Crash Course, May 10, Austin

Big news: We’re bringing back the world’s greatest word of mouth marketing conference: The Word of Mouth Crash Course in Austin on May 10. It’s the original “How to be great at word of mouth marketing” conference: 12 Real-world case studies 12 How-to classes 6 Amazing authors 1 Fast day (Yes, this is the event […]

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Show your thanks — and show that you mean it

We’re a big supporter of Charity: Water here at GasPedal. With the help of our conference attendees and friends, we raised $10,000 to build two wells for villages without safe water. So we were happy to get this nice thank-you video from Paull Young. And we were thrilled to see it personalized, genuine, and all […]

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Newsletter #800: The “How to Partner With a Cause for Your Event” Issue

Welcome back to the Damn, I Wish I Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] We partnered with charity: water for our Word of Mouth Supergenius event this summer. It was a great experience using […]

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Newsletter #792: The “10 Ways to Make Your Charity Project Go Viral” Issue

Word of mouth is more than a marketing technique, it’s a powerful way for important messages to spread. We were so amazed by the work of charity: water, we’re making them the official cause of our upcoming Word of Mouth Supergenius event on July 20 in New York. You can show the world what word […]

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Even 2nd graders can raise $7,500

Watch this amazing story of how a class of 2nd graders at The Haverford School raised money for charity: water. If they can do it, you can do it. (So do it! Give here.)   How they did it: Videos. Teachers showed a six-part learning series of videos in class, starting with a charity: water […]

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Look who’s coming to Word of Mouth Supergenius!

Join these fun, brilliant, and suspiciously good-looking companies joining us at Word of Mouth Supergenius on July 20 in New York: Abbott Labs, Allstate, Bazaarvoice, Blue Man Group, Brains On Fire, California Tortilla, Charming Shoppes, The Coleman Company, ConAgra Foods, Costco, Coty Prestige, Dell, Domino’s, Duck Brand, Estee Lauder, GORE-TEX, H&R Block, HSBC, Kohler, Kraft […]

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One Day of Love, Happiness, and Word of Mouth Marketing

You have ideas that the world needs to hear. But great ideas don’t always get the recognition they deserve. You need to help it along, and that takes word of mouth marketing. You’ll learn how at Word of Mouth Supergenius, July 20 in New York. This is the "How to be Great at Word of […]

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