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Tag Archives: word of mouth tools

What replaces the matchbook?

Restaurants used to give away matches. Everyone grabbed one, even if they didn’t smoke. Those little things got passed around, saved in the big bowl in your house, and shared with friends. They started conversations about the restaurant for many years — they were long-term, inexpensive, and simple word of mouth tools. Your job: Make […]

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The difference between sharing and not sharing is how easy you make it

Is someone going to share your video, your blog post, or your idea? Maybe … if it’s not a pain. I’ll share your blog post on Facebook or Twitter — if you have a Facebook or Twitter button right on the post. I’ll embed your video in my blog — if you make it look […]

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A true measure of customer love…

Is that they brag about you to everyone they see — and to everyone who sees their car. We all know that Apple fans love to put Apple stickers on stuff. So do fans of MediaTemple — a web-hosting company that inspires passionate fans with fantastic service. Check out this car: But most companies miss […]

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What’s the simplest thing you can do to create a remarkable experience?

Subway gave us a kids meal in this nice reusable bag. We talked about it, we told people, we kept it, and we tell more people when our daughter carries it around. Probably cost them 30 cents — which is about 10 cents more than a throw-away box. But the conversations it starts are priceless […]

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I want to tell you about this RIGHT NOW. But how will you remember?

My #1 new nerd possession: My wife gave me a Scottevest — a jacket with a bazillion pockets for all your gear. It’s the kind of thing that I talk about with people I see at TED, SXSW, or the Word of Mouth Crash Course. But how do I tell them, in a way that […]

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I can’t tell you about this

Seriously, I can’t. I was at the mall and some guy in a kiosk was selling special iPhone screen protectors that are supposedly better-feeling, better-working, and don’t fall off. With a lifetime guarantee. For $20. My regular screen protectors keep falling off or getting bubbles, so I decided to try it. It’s amazing! You should […]

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The best place to tell your story

Every single customer walks away with a receipt. Most look at it. Many save it. It’s a rare opportunity to tell them something. It’s your chance to get the last word. Here’s a great example from Trader Joe’s. What thought are you going to leave them with? Fine print from your lawyers … or a […]

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Show it, don’t sell it

Are HoneyBell oranges really juicier? I don’t know, but the free, funny bibs included with every order sure get people talking about it. What can you do (for less than 5 cents) to tell your story? Even better: What can you do to get your buyers to tell your story to their friends? (P.S. Thanks […]

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