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Tag Archives: word of mouth topics

3 one-sentence word of mouth wonders

This is a post from our WordofMouth.org project. Check it out for more great word of mouth marketing tips like this every day. Short is sweet when it comes to word of mouth topics. Why? Because word of mouth is lazy. To get people to talk about your stuff, don’t ask them to remember long […]

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An amazing word of mouth campaign for Goodwill

The last few months at SocialMedia.org and WordofMouth.org have been amazing, but I need a break. While I’m on vacation this week, I’m sharing a few classic posts with you. This one is from February of 2011: An empty box shows up via UPS. Inside is a map from my house to the nearest Goodwill […]

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Everyone’s talking about this

Everyone knows about the flower vase in the VW Beetle. They may know nothing else about the car or VW.  But they can have a conversation about this silly little thing. If you’re struggling to find a reason for people to talk about your business — maybe you’re making it too complicated.  You only need […]

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An amazing word of mouth campaign for Goodwill

An empty box shows up via UPS. Inside is a map from my house to the nearest Goodwill donation center. This simple, elegant, inexpensive campaign was so remarkable that I told everyone I saw, for weeks. I showed the box to everyone who came to my office. Which is the whole point of word of […]

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It’s the frosting, not the cake

Tervis Tumblers are these insulated plastic drinking glasses that people in Florida are absolutely crazy passionate about. (It’s the kind of product that people give as gifts because they are so excited that they want you to like it too.) After 60 years of selling the same product, how do they keep people talking about […]

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