See Andy's other stuff:

RSS Feed

Follow Andy

Contact Me >>

Tag Archives: writing

When a catalog becomes a magazine

A catalog is junk mail — a stack of ads that go right in the trash. A well-written, interesting catalog is an entirely different story. It becomes a magazine.  A magazine is something that people anticipate, enjoy, re-read, and buy from.  Legendary catalogs that people covet included J. Peterman, Miles Kimball, and the Nieman Marcus […]

Comments Off on When a catalog becomes a magazine - Read & Join the Conversation

Let’s talk like real people

Google’s browser asks me if I want to translate a web page. Not with a complicated menu item, just with a simple plain-English question: “This page is in Japanese. Would you like to translate it?” And if I don’t want to? I click “Nope”. Would the techies and marketers at your company hold a committee […]

(5) Comments - Read & Join the Conversation

Everything you need to know about being an AMAZING writer

Never write a word you wouldn’t say out loud. Say what you want to say out loud to a friend. Say it a few times until it’s awesome. Then type it up.

Comments Off on Everything you need to know about being an AMAZING writer - Read & Join the Conversation
Get My Newsletter!

Subscribe to Damn, I Wish I’d Thought of That! for a weekly email full of unusually useful ideas for smart marketers. Great marketing is about brains, not bucks. The best business ideas are easy to do, inexpensive, and fun. Learn to simplify your business, earn word of mouth, and thrill your customers:

Never display this again