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Tag Archives: Yelp

Be amazing to earn the amazing review

There are a lot of air-conditioning repair companies. They are all fighting for the same customers.  It’s a tough fight. Ad by ad, flyer by flyer, referral by referral. But this kind of action (consistently applied) is a knockout punch: What are you doing to guarantee that you are the must-call company?

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Bad reviews can be good for your brand

No business wants a bad review.  But they can be an early warning that something is going very wrong in a local market. Check out these reviews for La-Z-Boy’s Austin dealers. It takes extraordinarily bad work to get reviews this bad, for this long. This is great news for the national brand — if they […]

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You’ll always get busted. Always.

This is big news. Nineteen companies have just agreed to stop writing fake reviews and to pay $350,000 in fines. Congratulations to New York Attorney General Eric T. Schneiderman and his team whose undercover investigation caught the sleazery in action. “Operation Clean Turf” found companies were using their employees, freelance writers, and “reputation management” services […]

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Newsletter #952: The “Counterintuitive” Issue

[Welcome back to the Damn, I Wish I’d Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Trying lots of different marketing is essential to figuring out what works and what people will talk about. Some companies take […]

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Newsletter #868: The “Use What You Have” Issue

[Welcome back to the Damn, I Wish I’d Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Great marketers aren’t just looking for the new and shiny — they’re also looking at how to get the most out […]

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How to work with online reviews — live Word of Mouth Supergenius preview with Yelp’s Kevin Lee

We’re bringing together 31 amazing marketers for Word of Mouth Supergenius: The “How to be Great at Word of Mouth Marketing” Conference in New York on July 20. The day will feature 12 how-to classes, 12 real-world case studies, and 6 brilliant authors. You’re going to learn practical, hands-on techniques to get people talking about […]

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Showing off the customer love

A fantastic review on the bulletin board at the luscious Torchy’s Tacos. Do you show off your amazing reviews? Or are they buried in a drawer or on a crowded website? Brag about it when your customers are in love with you. Just in case you forgot the original tune:

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We don’t live on the web

Don’t forget about offline marketing when you’re trying to promote an online website. When you’re in the web business it’s easy to get obsessed with online promotion. But your customers still spend most of their day in the real world. Yelp does a great job at local street fairs passing out assorted knickknacks. It makes […]

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