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Tag Archives: YouTube

Why do the most sophisticated marketers still use YouTube?

I noticed this video about a product launch for ExactTarget/Salesforce.com. It’s hosted on YouTube. Q: Why would one of the most sophisticated marketing tech companies put their videos on a free site like this? (I’m sure they have some super-duper video tool they can use.) A: For the same reason that people used to advertise […]

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Newsletter #996: The “Your Customers are Innovators” Issue

[Welcome back to the Damn, I Wish I’d Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Paying attention to your customers’ feedback, criticisms, and compliments isn’t enough. You could be missing something even more remarkable: the innovative […]

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Newsletter #994: The “Give It To the People” Issue

[Welcome back to the Damn, I Wish I’d Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Stop clinging so tightly to your stuff. Some of the best word of mouth marketing happens when you let people have […]

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If you aren’t paying for the product, then YOU are the product

Something to remember:   You’re not paying for all those online services and apps that you enjoy.   But those businesses are spending and making big money. How? By selling you — your attention, your clicks, your privacy, your personal data.   I’m not saying it’s bad. Sometimes it’s a good deal (trading your info […]

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Stats for nerds

Adding personality to your product is always the right answer. The more your company acts like humans, the more humans like your company. Example: This menu item on YouTube — “Stats for nerds.”

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Newsletter #955: The “Necessary Evils” Issue

[Welcome back to the Damn, I Wish I’d Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Your customers may be cool with your “no shoes, no shirt, no service” rule, but sometimes you have to enforce less […]

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The biggest mistake in making a viral video…

…is failing to post it on YouTube. People like to share on YouTube and they know how to share on YouTube. Putting your video on any other video sharing site will hurt your sharing. Putting it on a proprietary player on your own site will kill it. Maybe you’d want to share this one…

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Outing the haters

Much of nastiness and hatred on the Internet is made possible by anonymity. When you hide behind an alias, you can be an asshole with impunity — and many people do. I’m thrilled that YouTube is pushing to put real names on videos and comments. It’ll be a better place for it. It’s hard to […]

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Why I think this video will go viral

I love this new video from my friends (and client) at MolsonCoors. I think it’s going to get shared a lot. Here’s why It’s marketing, but it’s not corporate. It’s not hiding that it’s a company video, but it’s not selling either. It’s fun for all. You don’t need to be edgy to be worth […]

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