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Tag Archives: Zappos

Never underestimate the cost of negative word of mouth

This is a post from our WordofMouth.org project. Check it out for more great word of mouth marketing tips like this every day. Angry, frustrated customers talk. A lot. Pete Blackshaw’s book title said it well: Satisfied Customers Tell Three Friends, Angry Customers Tell 3,000. Too often, otherwise well-meaning organizations forget how expensive negative word […]

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Happy Anniversary, Customer!

When’s the last time you reached out to do something sweet for your long-time loyal customers? Do you remember the people who support you year after year? Or is all your effort spent chasing new customers? Here’s a great example from Zappos: Happy Zappy 5-Year Anniversary! Hello Erika! Congratulations! It’s your 5-year anniversary as a Zappos.comcustomer, […]

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3-Minute WOM Lesson: 3 simple conversation starters

This is a post from our WordofMouth.org project. Check it out for more great word of mouth marketing tips like this every day. You can have amazing word of mouth — and you can do it on the smallest of budgets without fancy technology. Before you spend big on your next campaign, try these simple […]

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“Makes me want to buy some shoes.”

We support companies that we like We like companies that are human. Humans have personality. Check out the text of this iPhone update from Zappos. My friend Kevin sent it to me saying, “Makes me want to buy some shoes.” Personality matters.    

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The ingredients of a buzzworthy company

This is a post from our WordofMouth.org project. Check it out for more great word of mouth marketing tips like this every day. Building a buzzworthy company is a word of mouth marketer’s ultimate goal. When you bake it into your brand and get everyone in the company thinking about how to get people talking, […]

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The kind of review that should go on your home page

Are your best reviews buried deep in your product pages? Stories like this one about Zappos should be highlighted up top. It tells more about the spirit and love for the the company than any marketing copy ever could. POSTED: 3/18/11 REVIEWER: Margie L from OVERALL: Rated:5 stars! My son who is now 21 manages […]

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Word of mouth makes people cry

I truly, deeply believe that if you become a worthy company, you will earn the deep love and respect of your customers and fans. This is what you should aspire to be. It’s the greatest thing you can accomplish as a businessperson. You don’t need to be some super-sexy new startup. Zappos does it with […]

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A secret to employee longevity

Give people space that feels temporary and you turn them into temps. If you want employees to stick around, you need to create an office environment that feels like home. People need a place that is personalized, personal, and THEIRS. They need to put down roots. I just don’t understand companies that try these schemes […]

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Newsletter #833: The “Use the Stuff You Already Have” Issue

[Welcome back to the Damn, I Wish I’d Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Smart, scrappy marketers aren’t looking for bigger budgets — they’re looking for the great stuff they already have that can […]

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