See Andy's other stuff:

RSS Feed

Follow Andy

Contact Me >>

Tag Archives: zipcar

Newsletter #932: The “Give Them a Ride” Issue

[Welcome back to the Damn, I Wish I’d Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Clever car services and other car sharing applications are starting some awesome conversations by knowing who their talkers are, recruiting their […]

(1) Comments - Read & Join the Conversation

Are you giving word of mouth enough credit?

Most companies under-measure word of mouth. If you don’t ask correctly, most customers won’t answer “word of mouth” when you ask how they heard of you. In this example from Zipcar, at least three of these answers are word-of-mouth-related. But if you asked them if WOM is important, they may not even realize that they’re […]

(1) Comments - Read & Join the Conversation

Go ahead and paint your logo on a Zipcar

Zipcar: Get your freaking ads off my sidewalk. I’m a member and a fan, but if you keep doing this I will paint my ads on your cars. This is paint, not chalk. How is this not vandalism? My town is not your ad space. More

(4) Comments - Read & Join the Conversation
Get My Newsletter!

Subscribe to Damn, I Wish I’d Thought of That! for a weekly email full of unusually useful ideas for smart marketers. Great marketing is about brains, not bucks. The best business ideas are easy to do, inexpensive, and fun. Learn to simplify your business, earn word of mouth, and thrill your customers:

Never display this again