See Andy's other stuff:

LinkedIn
RSS Feed

Follow Andy

Contact Me >>

Tell an epic story

This is a post from our WordofMouth.org project. Check it out for more great word of mouth marketing tips like this every day.

The word “epic” gets thrown around a lot these days (“Epic fail,” Epic Meal Time, the movie Epic, etc.). But let’s get back to what it really means: A long, heroic story in elevated style. It’s an adventure, it’s history-making, and it’s worth talking about.

Epic is The Wu – Once Upon a Time in Shaolin, the Wu-Tang Clan’s top-secret album that’s been in the making over the past six years. There’s only one copy, and right now it’s hidden “under the shadow of the Atlas Mountains” in Morocco. The silver and nickel-plated box was made by an artist who has had works commissioned by royalty.

Wu-Tang Clan's Epic album

Photo thanks to Yahya.

The album will go on a tour of museum galleries around the world where patrons can pay to listen to it through headphones (after security clears them for recording devices). Once the album’s completed the journey, it will be sold for millions to a single owner.

In a market crowded with marketing stunts and enormous budgets, the Wu-Tang Clan chose to stand out by elevating their music as true art — by giving it an epic story. And everyone’s talking about it.

Email to a friend:

Privacy: We won't save or reuse these emails.

Comments

Comments are closed.

Get My Newsletter!

Subscribe to Damn, I Wish I’d Thought of That! for a weekly email full of unusually useful ideas for smart marketers. Great marketing is about brains, not bucks. The best business ideas are easy to do, inexpensive, and fun. Learn to simplify your business, earn word of mouth, and thrill your customers:

Never display this again