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Thank you notes matter …

… and a quick email counts, but not for much.  Make it a real, paper thank you note. I send dozens each month.

Personal makes a difference.  According to this article in MarketingProfs:

  • A printed letter generated a response rate of 36 percent.
  • A printed letter with a handwritten message boosted this by one third to 48 percent.
  • A printed letter with a handwritten message on a Post-it note pushed the response rate to 75 percent.

Tom Peters shares a few hints:

1) Make it “permanent”—send a note.

(2) HANDWRITTEN notes beat emails!!!!!!! (3) This applies equally at age 18 in a “powerless” job, as well as at age 48 as Honcho. (4) Do this especially when you “don’t have time”—at the end of a stressful day. (5) Make it a “formal” habit—do it at the end of the day, say, every 2 or 3 days. (6) If you can’t think of anything or anyone to say “Thank you” to—I suggest you go see a shrink.

(Get some nice note cards: Small quantities from Noteworthy Notes, big batches from PrintingForLess.)

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  1. Gle nn January 10, 2009 at 9:55 pm #

    Take a quart size storage bag (I like Ziploc).
    Put six thank you notes and envelopes inside.
    Add six Forever first class stamps.
    Place the bag in your brief case.
    Want to make a bigger impact. Write the thank you note THAT DAY and mail it THAT DAY.
    I started doing this years ago after I read about a major gifts fundraiser who said that, after meeting with a prospective donor, he never started his car engine until he had written the thank you note.

  2. Wes January 11, 2009 at 9:54 pm #

    I set my staff up with “thank you” cards. They are encouranged to hand write one and give it out when someone helps them out.
    They are amazed each time they give one to someone outside of our imnediate team as to the strong positive response they get! Yet I have to keep reminding them to do it.
    we are known now as the team that gives the thank you cards out, and I am excited as I walk around the office and see them pinned on peoples desks outside of my own team.

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