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The Best Word of Mouth Marketing Campaign of 2012

How the town of Troy, MI saved their library (more here):

Troy Library from Jennie Hochthanner on Vimeo.


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  1. jeff arnold September 27, 2012 at 10:28 am #

    Please turn off the ‘auto-play’ on this video. I visit your site every day to see what’s new and have to stop the video every time.

  2. Cale Johnson September 27, 2012 at 10:31 am #

    Hey Jeff — good call, sorry about that. Video should be fixed now.


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  1. The Best of Word of Mouth. « Globalmediapress - November 5, 2012

    […] Click here to watch: The Best Word of Mouth Marketing Campaign of 2012 Share this:TwitterFacebookLike this:LikeBe the first to like this. Categories: Uncategorized Comments (0) Trackbacks (0) Leave a comment Trackback […]

  2. Book Burning Party | thinklikehannah - November 7, 2012

    […] Video found here.  […]

  3. The Best Word of Mouth Marketing Campaign of 2012 | Thoughts By Tino - November 7, 2012

    […] Link to video Share this:TwitterFacebookLike this:LikeBe the first to like this. This entry was posted in Read and React. Bookmark the permalink. ← The Best of Word of Mouth Winners of the 2011 WOMMY Awards represent the cutting edge of buzz and social marketing […]

  4. The Best Word of Mouth Marketing Campaign of 2012 « A Place for the Discontent - November 7, 2012

    […] know how I know this campaign was good? Because I heard about it a long time ago and it had the same effect on me as everyone […]

  5. Best Word of Mouth 2012 | Skyler Cooper - November 7, 2012

    […] geniuses. The idea to spread the message of such an unpopular act on purpose proved effective. With a hidden message all along, they got the attention of many people that would likely never have heard of the proposed tax. The […]

  6. Put negativity to work for you. It works better than advocates! « bdubbly_productions - November 8, 2012

    […] best word of mouth campaign for 2012 goes to the town of Troy, MI in their successful rescue of the towns library. The library needed a […]

  7. Book Bonfire « soundlessvalley - November 13, 2012

    […] a cause against itself… not a bad idea. Brilliant in fact. I don’t think i would have thought of something as clever as putting up book […]

  8. Best word of mouth campaign on 2012 | Kimberly Wilson - February 14, 2013

    […] […]

  9. Best Word of Mouth Campaign of 2012 | My Blog - February 17, 2013

    […] After watching this short video about the best word of mouth campaign of 2012, I gained a lot of respect for the power of the people. Watch the full video here. […]

  10. Book Burning | mary mandeville - February 18, 2013

    […] Book Burning […]

  11. Book Burning Party | Daniel Ackermann - February 18, 2013

    […] looking good. Instead of defending their position, supporters of the library organized a brilliant campaign that pretended to back the Tea Party’s stance. In reality, the campaign showed how absurd people were behaving and the conversation turned away […]

  12. Word of Mouth « Charlene Michele - February 18, 2013

    […] video shown about the word of mouth campaign in 2012 is brilliant! To start off, the video itself was […]

  13. Reverse Psychology for the Win! | Stand and Act - March 5, 2013

    […] If you heard about the book burning party in Troy Michigan then you know what I’m talking about. The story went viral when a group of people began posting signs and hanging up fliers asking voters to vote to close the library and then advertised a book burning party on the same sign. Naturally people were enraged. Then the group revealed their true message. A vote against the library is like a vote for a book burning. People came out in numbers more than 300% of what was projected. Just goes to show that the best way to get the attention of the masses is to offend them. It’s an inspiring tale of sheer brilliance. A must watch. View the video here. […]

  14. Biggest Social Tragedy or Well-Thought Heroism? | The Pursuit - March 7, 2013

    […] the most brilliant marketing campaign of the century: Troy, MI recently was able to keep their struggling library from closing when they focused on the losses the city would take. […]